Canaan believes that in every part of our value network there must be a relationship of reciprocity. We work solely on long term partnerships under sustainable terms for each party to benefit, grow, and prosper.
We always put nature first, so we invest in the soil to retain its regenerative capacities. Our products are coming from farms that are being tended on ancient knowledge passed down through generations that has sustained the health of the land organically for thousands of years. We value regenerative farming methods and work to sustain them through environmentally-focused programs implemented by Canaan Center for Organic Research and Extension (CORE). CORE researches the science behind this ancient knowledge, formalize it, improve it, bring in new organic methods, and extend this collective knowledge directly to farmers.
In addition, Canaan works to make the product of traditional farming competitive and economically viable in the modern market place.