Nasser grew up in a farming family in rural Palestine. He was raised in a traditional farming family of 13 members. They mainly lived from the farm generating their own home stock of the main food staples from their farming activities. The wheat and the bread, the grains, the animal feed, their dairy needs of milk, cheese, and yogurt, eggs and chickens, meats, oils, honey, and vegetables were all generated from their own farms.
As a youngster, Nasser was raised working on the farm with his siblings and taking on more of the farm responsibilities at a young age as his siblings left for education or starting their own families. At age 16, he was the main caretaker of his father’s farms of produce and citrus orchards.
In 2004, Nasser identified olive trees as a way of giving Palestinian farmers a sustainable living and a voice at the same time. To that end, he developed a strong network of producer, commercialization, and research organizations working hand in hand. The project created a route to markets and a tangible medium for international companies and individuals to engage in the sustainability of Palestinian livelihood. Success encouraged Palestinian farmers to invest more in their stewardship of the land, further strengthening their bond with the land and its sustainability. The project is growing rapidly. At present, it empowers more than 1,600 smallholder farmers in the West Bank.
“Nasser's motto is Giving a sustained future to people and agriculture in Palestine.” To that end he deployed his passion to establish the “Canaan Project” which consists of four different organizations founded to economically and socially empower Palestinian farmers, including women producers, mainly through the promotion of organic farming and fair trade practices for traditional Palestinian crops.
Nasser holds a PhD in Cultural Anthropology and International Development from the University of Wisconsin, Madison. He is a published author on issues of landscape, sustainability, and war and violence within political conflict.
Some of Nasser's publications include:
Article: "Land of Symbols: Cactus, Poppies, Orange, and Olive Trees in Palestine."Identities Journal. Global Studies of Culture and Power. Vol 15, June (2008).
Book: The Making of a Human Bomb: An Ethnography of Palestinian Resistance. Duke University Press (July 2009).
Article: "Alternative Trade Organizations and the Fair Trade Movement." Social Research: For A Better World. Issue 6, Spring (2013).