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A Promise to Our Customers 


Canaan was founded on a strong set of values that place the customer, the land, and supplying farmers deep within our hearts, and make the interest of these three groups central to our decision-making process. The company continues to grow utilizing the same basic philosophy and principles of fairness and sustainability which were established early on among its value creation systems, from farmers, to partners, to our family of staff. To that end, and from all of us at Canaan, we promise to deliver:

  • Quality – Hold quality close to heart and deliver healthy products the world can trust                                                                                                       
  • Consistency – Provide consistent quality, value, and innovation                                                                                                        
  • Follow Through – Never take shortcuts, not in production, nor in customer service, and more importantly when dealing with farmers and nature                                                                                                                                                                                                              
  • Truth – Continuously deliver products that are original, beautiful, and tell a true story                                                                                                         
  • Fairness – Treat supplier community and farmers with fairness and work with them to spread fair-trade practices                                                                                                       
  • Accountability – Hold ourselves socially accountable in production and in dealing with our supplier network, farmers as well as our staff                                                                                                       
  • Integrity – Uphold integrity, honesty, and transparency when dealing with our customers                                                                                                       
  • Hospitality – Always offer local hospitality to our partners and friends from around the world to allow everyone to experience Palestinian culture and cuisine at its best