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A Promise to Our Producers



Farmers are the cornerstone in our business, and everything revolves around farmers and farmers' viability and sustainability. 

To the farmers who are members of the Canaan family, we promise to provide:

  • Fair Pay – Guaranteed fair pay for farmers to sustain their farming and living  
  • Direct Payment – Make direct payment terms at harvest time, and provide harvest advances when possible
  • Clear Expectations – Be clear and specific in quality requirements to make sure farmers understand and meet these requirements, and increase quality value return to farmers 
  • Expansion – Expand the area planted by continuing to support seedlings and other farming inputs
  • Extension – Provide ongoing free extension services along with applied research that helps farmers excel
  • Protection – Protect the traditional crops and varieties, and help farmers expand planted areas with these varieties
  • Viability – To support small-scale farming viability and sustainability through our purchasing practices,
  • Respect – Respect farmers’ culture and traditions and work to maintain it
  • Sustainability – Conserve the sustainable agriculture practices farmers have been using for generations and find ways to update them when there are benefits to farmers