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A Promise to Our Producers



Farmers are the cornerstone of our business, and everything revolves around farmers and farmers' Viability – Support and sustainability. 

To the farmers who are members of the Canaan family, we promise to provide:

  • Fair Pay – Guaranteed fair pay for farmers to sustain their farming and living  
  • Direct Payment – Make direct payment terms at harvest time, and provide harvest advances when possible                                                           
  • Clear Expectations – Be clear and specific in quality requirements to make sure farmers understand and meet these requirements, and increase quality value return to farmers                                                           
  • Expansion – Expand the area planted by continuing to support seedlings and other farming inputs
  • Extension – Provide ongoing free extension services along with applied research that helps farmers excel
  • Protection – Protect the traditional crops and varieties, and help farmers expand planted areas with these varieties
  • Viability – To support small-scale farming viability and sustainability through our purchasing practices,
  • Respect – Respect farmers’ culture and traditions and work to maintain them
  • Sustainability – Conserve the sustainable agricultural practices farmers have been using for generations and find ways to update them when there are benefits to farmers