Since the Land of Canaan to this day, Palestine has been regarded as a paradise – The Land of Milk and Honey – for its rich food forests. Palestinian farmers have kept these sound, sustainable farming practices over the years and continue these traditions to this day. Palestinian farmers nurture olive groves as a family legacy that is passed down over generations.
Olive groves are cultivated on hand-built terraces that hug the hillsides to prevent erosion. Farmers work year-round to build and maintain these ancient terraces that were crafted by their ancestors. Persistent, hands-on effort is the only way to reap the naturally extra virgin and organic olive oil of the majestic mountainsides.
Canaan is helping thousands of family farmers protect this treasured, ancient ecosystem. We support it, learn from it, integrate modern farming practices, and share its fruits with the world. At Canaan, we work with farmers throughout the year from the soil, to the tree, through every step along the process to the shelf.