The originality of the olive trees and their varieties, the authenticity and commitment to age-old agricultural traditions, and the respect Canaan enjoys among farmers, all together allow us to be an agent of change and a catalyst for the revitalization of organic agriculture in Palestine.
Traditionally, farmers have been following organic practices without certification. It’s simply what they’ve been doing for generations. Canaan introduced the control systems needed to document that these farming practices conform with the organic guidelines.
Canaan is now leading a national movement in organic agriculture alongside 2,000 farmers who represent the core of Canaan’s supplier network.